The Journal
Fragrance guides, dupe finds & scent inspiration
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YSL Black Opium Dupe UK: The Coffee-Vanilla Alt...
The best YSL Black Opium dupe in the UK β a vegan, UK-made EDP with Black Opium's addictive coffee-and-vanilla signature, from Β£4.95.
YSL Black Opium Dupe UK: The Coffee-Vanilla Alt...
The best YSL Black Opium dupe in the UK β a vegan, UK-made EDP with Black Opium's addictive coffee-and-vanilla signature, from Β£4.95.
Creed Aventus Dupe UK: Smells Like Aventus for ...
The best Creed Aventus dupe in the UK β a vegan, UK-made EDP with Aventus's fruity-smoky pineapple-and-birch signature, from Β£4.95.
Creed Aventus Dupe UK: Smells Like Aventus for ...
The best Creed Aventus dupe in the UK β a vegan, UK-made EDP with Aventus's fruity-smoky pineapple-and-birch signature, from Β£4.95.
Best Winter Perfumes UK: Warm & Cosy Scents
Short answer: The best winter perfumes are warm, sweet and woody scents that project well in the cold β like our Baccarat Rouge 540, Tom Ford Oud Wood and YSL...
Best Winter Perfumes UK: Warm & Cosy Scents
Short answer: The best winter perfumes are warm, sweet and woody scents that project well in the cold β like our Baccarat Rouge 540, Tom Ford Oud Wood and YSL...
Dior Sauvage Dupe UK: The Aftershave That Smell...
The best Dior Sauvage dupe in the UK β a vegan, UK-made EDP with the same fresh-spicy bergamot and ambroxan signature, from Β£4.95.
Dior Sauvage Dupe UK: The Aftershave That Smell...
The best Dior Sauvage dupe in the UK β a vegan, UK-made EDP with the same fresh-spicy bergamot and ambroxan signature, from Β£4.95.
Best Summer Fragrances UK: Fresh & Light Scents
Short answer: The best summer fragrances are fresh, light and citrusy β they feel crisp in the heat and won't turn heavy. Our Dior Sauvage, Paco Rabanne Invictus and Byredo...
Best Summer Fragrances UK: Fresh & Light Scents
Short answer: The best summer fragrances are fresh, light and citrusy β they feel crisp in the heat and won't turn heavy. Our Dior Sauvage, Paco Rabanne Invictus and Byredo...
The Most-Searched Perfume Dupes in the UK: 2026...
A 2026 report on the UK's most in-demand perfume dupes, based on search trends, SERP demand and TikTok virality β led by Baccarat Rouge 540.
The Most-Searched Perfume Dupes in the UK: 2026...
A 2026 report on the UK's most in-demand perfume dupes, based on search trends, SERP demand and TikTok virality β led by Baccarat Rouge 540.