How to Store Perfume So It Lasts Longer

Short answer: Store perfume in a cool, dark place away from heat, sunlight and humidity, with the cap on. Heat and light break down fragrance oils, so avoid bathrooms and sunny windowsills.

Storage dos and don'ts

• Do keep bottles in a drawer, cupboard or box.
• Do keep the cap on to limit air exposure.
• Don't store in the bathroom — heat and humidity degrade the scent.
• Don't leave in direct sunlight or a hot car.

Stored well, an Eau de Parfum keeps its quality for years. Explore our full range of Eau de Parfums or the fragrance notes guide.

FAQ

Does perfume expire?

It can degrade over time, especially with heat and light exposure. Proper storage keeps it fresh for years.

Should I keep perfume in the fridge?

Not necessary — a cool, dark drawer is fine. Just avoid heat and sunlight.