Are Perfume Dupes Legal in the UK? What Shoppers Should Know

Short answer: Yes — perfume dupes are legal in the UK. A dupe is an inspired-by fragrance that recreates a scent profile using its own formula and branding. That's completely different from a counterfeit, which illegally copies a brand's name, logo and packaging to deceive buyers.

Try it from £4.95 — add to basket
Vegan · made in the UK · free UK delivery over £19.99. The 5ml sample is the risk-free way to try.
No. 606 — inspired by Creed Aventus
RRP ~£275 · 100ml £26.95
No. 369 — inspired by Baccarat Rouge 540
RRP ~£195 · 100ml £26.95
No. 179 — inspired by Dior Sauvage
RRP ~£110 · 100ml £26.95
No. 248 — inspired by YSL Black Opium
RRP ~£120 · 100ml £26.95
No. 529 — inspired by Le Labo Santal 33
RRP ~£250 · 100ml £26.95

Dupe vs counterfeit

  • Dupe (legal): an independent fragrance inspired by a designer scent, sold under its own name, not claiming to be the original.
  • Counterfeit (illegal): a fake that copies the designer's trademark and packaging to trick shoppers.

Leclair & Moreau fragrances are dupes in the legal sense — designer-inspired alternatives, sold under our own name and numbers, never claiming to be the original. We're independent and not affiliated with any designer house. Learn more in our best perfume dupes UK guide.

FAQ

Are inspired-by perfumes legal to sell in the UK?

Yes — provided they use their own branding and don't infringe trademarks or pass themselves off as the original.

Are Leclair & Moreau perfumes counterfeits?

No — they are independent, designer-inspired alternatives, not fakes.

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